Grundéns believes that fishing feeds all of us physically and emotionally. It is our livelihood, but more importantly it's our passion.
OUR STORY
Born by Necessity
Our 100+ Year History
Carl Grundén starts production of oilskins in Grundsund, Sweden
Grundéns Regnkläder as a company was founded.
Grundéns introduced rubberized/linseed oil fabrics for rainwear.
Grundéns starts using advanced PVC coated fabrics for both professional and fashionable rainwear.
Introduction of the Herkules bib pant. To this day it remains unchanged and trusted by fishermen globally.
Grundéns expands PVC rain offering into agriculture, hunting, sailing and lifestyle rainwear.
Grundéns relocates and expands its factory from Grundsund, Sweden to Lisbon, Portugal.
Grundéns becomes the foul weather gear sponsor of the Americas Cup.
Brothers Mike and Dave Jackson acquire distribution for North America and found Grundéns, USA.
Grundéns South America established in Santiago, Chile.
Grundéns expands to a new, larger factory in Lisbon, Portugal.
Grundéns merges into one global organization and launches their first Sportfishing Collection.
Grundéns launches commercial-grade, waterproof footwear category.
Grundéns launches first GORE-TEX® products.
Grundéns becomes official footwear sponsor of the MLF Bass Pro Tour and Big 5.
Grundéns expands into the wading category with a range of GORE-TEX waders.
Grundéns moves its European operations back home to Borås, Sweden.
Grundéns begins its expansion into the APAC markets.
Product Spotlight
The Herk Bib
Herkules 16 Commercial Grade Bib
We equip people to experience the outside world through fishing; And to use our strength as a business to help protect and maintain environments.
Our Guiding Principals
We Depend on Nature
Simply put, without fish or the environments that support healthy fish populations, there is no fishing and likely no us.
We believe in harvesting fish as much as catching and releasing depending on the fishery. We also believe this can be done sustainably. This is part of the individual responsibility all of us appreciate (are given) as fisherman, the respect we as fisherman must hold ourselves accountable to, and the commitment we must have as a business. Fisheries and the environment are finite resources and we believe we can play an integral role in protecting them.
We prioritize sustainability in our decisions because it is the right thing to do, not because it is a trend. We also define sustainability beyond just the environmental aspect, to include the sustainability of our business decisions, strategies, partners, customers, and we believe in long term commitments and behaviors over short term gains.
Earn Trust at Every Opportunity
Humility & Respect
Great Isn't Good Enough
Our Community
Our Brand Promise
Grundéns Guarantee
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