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All Ambassador How To Fish Tails Sustainability

December 2016 |

Fish Tails

Man overboard in the Bering Sea

Mike Jackson founded Grundéns USA in 1991 with his brother, David. They remain driven by a passion for the sea and a deep respect for the men and women who risk their lives pulling a lifestyle and livelihood out of an all too unforgiving ocean. Like many young men in...

Ozzy fishing with his daughter looking at something

December 2016 |

Fish Tails

A family with Saltwater in their Veins

It’s a two-hour drive from Miami International Airport. We pick up our bags and head for the Florida Keys, crossing bridge after bridge. The small tropical islands are surrounded by turquoise water and views that could be on a postcard sent from paradise.

December 2016 |

Fish Tails

The Codfather of Lofoten

There’s breathtaking scenery in every direction, with deep blue fjords that dramatically turn into sharp mountains, partly covered with snow. Beneath us we see red cottages spread out in a valley located in northern Norway’s archipelago. A place where the people live not only by but also for fishing. A...